Q. I am a meteorologist/reporter/entertainment reporter for the Fox affiliate in Mobile, Ala., and I am in the process of relocating to the San Diego area for family. I love my job in Mobile but I don't really have an option for staying. I have been pursuing television work as well as PR work in San Diego.
I have three years of on-air experience, as well as two years of internship experience. I also have extensive experience in Internet storytelling and updating our social Web sites.
So now that you know a little about me, here is my question. I really want to apply for a communications job with the city of San Diego.
However, in reading about the job, I believe they want a little more experience than I have. This is not stopping me from applying because I do believe I could handle the job, but how do I say that to the employer? How do you get an employer to consider you and not throw out your application right away?
Chasity
A. You have nothing to lose by applying. Let's try to help you win.
Do not even address your experience level. You will sound defensive. Instead, lead with your best stuff. A modern-day communications director should have all the experience you cite in digital and social networking platforms. Push those to the top of your cover letter. Our strategy is to wow them with up-to-date skills, hoping that you will surpass candidates who might have more years of experience but not the right kind of experience.
We don't want to lecture the employer on why your skills should be valued, but let's write about how those tools can be used in a city communications department. Then ask them to have you come in to discuss your ideas further.
Good luck!
Making a transition? E-mail your question to[email protected]. I'll answer you soon.
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