Got Coverage? Flaunt it!

Star-News (Wilmington, N.C.)
Si Cantwell previews upcoming politics coverage in his Common Sense column. Readers appreciate straight answers to their questions, and Cantwell obliges them:

A few people have asked me why we haven't kicked off our political coverage earlier. Truth be told, we meant to, but it got buried under an avalanche of hard news.

Police Chief John Cease got fired, the city is defending lawsuits by the police union and the mayor pro tem, and a hurricane brushed our area.

We've been busy covering those important stories.

See the extended post for recommendations from the Readership Institute about promoting upcoming coverage. The research deals more with promo ads than the kind of heads up provided by Cantwell in the Star-News, but the idea is the same: Let the readers know what you've got coming at them.